Coming out of the shadows

Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated.  We’re here to show [...]

Privileged old white guys come at me!

I'm a privileged old white woman. It's an accurate description of my age, my gender, my race and my upbringing (although I prefer to be described as a midlife woman). I certainly don't take it as [...]

Advertising meet your Nemesis

Jane Evans speech at Zee Melt India. INVISIBLE TO INVALUABLE. I was really excited about coming here today to tell you all about the book I have co-written with Carol Russell. Invisible to Invaluable.

The power of vulnerability

The power of vulnerability Men walk this tightrope where any sign of weakness elicits shame, and so they’re afraid to make themselves vulnerable for fear of looking weak. Brene Brown When [...]

You can’t make this stuff up

You can’t make this stuff up At this week’s Good Girls Eat Christmas Dinner, Rosie Arnold showed a crowd of female creatives her inspirational 1987 ad for Pretty Polly stockings. It [...]

OK Gen Z. Have a great day.

Well, you certainly ruined my day by trying to start a war and turn my kids against me. One post on my feed today said that ‘my’ era of boomers are being specifically targeted as the [...]