return of the
Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated. We’re here to show you what we’re made of.
"I created a monster..."
Dead ends are sometimes secret gateways
The greatest jazz singer you've never heard of
The power of sexual uninvisibility
A woman ahead of her time
Wild horses can't hold her back
Ready to face the world
She came looking for a fight
A bad, bad girl
The woman with the best gags
A healthy dose of reality
The burning woman
The original digital native
A hiking, horseback riding, mountain biking, party girl.
Supermodel to supermum
Living life as loudly as possible
Letting someone else take over the wheel
The quiet queen
Our lady reinvented
Not an ugly ducking
Woman of the month
look before you leap, but
From scientist to artist, Bushra Burge shows us there are no limits to your possibilities.
I will write some more to fill this up – especially when I make Bushra’s page but in the meantime, this is about the amount of copy we need to fill the space I reckon. I love the gold picture especially with the book right below it!
Bushra is an amazing woman, she is not afraid to change her career and go after her dreams she’s gone from fixing the Y2k bug to 5g fully immersive experiences etc etc…
‘Invisible to Invaluable. Unleashing the Power of Midlife Women’ by Jane Evans and Carol Russell will be published May 27 2021.
It takes us on a journey from the start of time to the beginning of the future to show us what the world looks like when we value midlife women.
In March 2021 we are launching VisibleStart an online course backed by WPP that gives midlife women from all over the UK the opportunity to train in media and digital online and enter a pipeline where there are real jobs and further training waiting with open arms.
of our generation
Women over 45 buy 50.3% of everything. Yet creative midlife women in advertising are not only invisible – they say we don’t exist. Nothing could be further from the truth, we broke barriers to build long successful careers, we’ve won tons of awards and we are your best bet to reach the most powerful consumers on the planet.