Coming out of the shadows
RETURN OF THE INVISIBLE WOMEN
Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated. We’re here to show you what we’re made of.
And show you who we are.
It seems every article or story about midlife women includes a picture of Helen Mirren, she’s beautiful and inspirational and we love her to bits. But she’s 75. In reality, midlife women are Gwen Stefani and Missy Elliott, Jennifer Saunders and Thandie Newton. Scary, Baby, Sporty, Ginger and Posh. (That’s an awful lot of girl power going to waste.)
But it’s not just about how we look.
We’re here to create a world where midlife women are valued, supported and celebrated. A world where we take life by the scruff of its neck and create long and profitable careers, build businesses and products become masters of the startup world and have an active voice in all aspects of business and society. Because the latest reports from the pandemic say women are being forced back to where we were in the 1950s.
We say, NOT. ON. OUR. WATCH.
On the day Queen became number one for Bohemian Rhapsody the Queen signed equal opportunity into law. Our generation were the first women in the workforce with full rights. Rights we fought hard for and we’re not about to stop. We’re now the first women who have experienced full work careers and for far too many of us that meant redundancy and invisibility in midlife. This has to change. We believe we need to redesign career paths for women that suit our lifestyle and biology – not a man’s. It is absolute cruelty that the career ‘sweet spot’ is set to 35 just when our biological clock is starting its countdown. We are here to demonstrate that women can restart their careers in midlife and succeed brilliantly because midlife is the most powerful time in a woman’s life, she is more confident, has limitless life experience and finally has the brain space to dedicate herself fully to her career, her life’s work and her community.
Uninvisibility is here to highlight the brilliance and achievements of these women and blaze a trail to destroy a world where there is only young and old. Now our lives are so much longer there is a whole new middle and it’s the best bit!